Ateliers deMonaco is an independent luxury watch manufacturer inspired by and made in Monaco. The brand targets a new generation by creating iconic timepieces that are derived from their passion to challenge existing conventions to leave a legacy. All watches and their movements are completely in-house designed and manufactured, an unique capability that only few independent watch manufacturers still have to-date.
The collection and innovations can be characterized as the ultimate collision between modern technology and classical craftsmanship, leaving a hybrid time piece that utilizes the best of both. To guarantee every watch gets its own unique character, every individual watch is hand-finished, polished, brushed and engraved, which for some can take over 100 hours each. Each watch will be individually numbered and are only made available in very limited editions. And as a true Monegasque proposition, every watch that leaves the ateliers will have the iconic shield of Monaco hand engraved in the heart of the movement.
The three founders met while working together at luxury Swiss watch manufacturer Frédérique Constant, who’s founder Peter Stas backed the launch of the new brand and is the third shareholder.
Pim Koeslag (1981) attended watch-making school in Amsterdam after which he did several internships at some of the most renowned watch brands in the world. When offered employment at most of them, he decided to work for a small and lesser known watch company in Geneva that allowed him more freedom to experiment and develop new technologies: Frédérique Constant.
Robert van Pappelendam[ (1969) finalized his law study at the Erasmus University Rotterdam, after which he changed course and started a marketing career at Procter & Gamble, a leading fast moving consumer goods company, lastly as a Global Brand Franchise Leader in their Haircare division. For this company, he worked in Rotterdam, Brussels, Cincinnati USA, Geneva Switzerland and Singapore. Since 2002 he has been active in the board of advisors of Frédérique Constant SA, Geneva.
Peter Stas (1963) studied Economy at the Erasmus University Rotterdam and after several intern-ships, he started his professional career at Philips Electronics in the Netherlands. He moved to Asia to take a commercial leadership role for the consumer electronics division out of Hong Kong. In 1988, he was the initiator and founder of Frédérique Constant, currently one of the leading Swiss watch manufacturers in the “affordable luxury” segment.
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