OMEGA – From a single movement to a global brand
OMEGA has continually made significant contributions to the art of watchmaking and horology since it was founded in 1848. These contributions include the calibre “Omega” introduced in 1894 and the “Marine” created in 1932. They range from the launch of the iconic Speedmaster watch in 1957 to the Co-Axial calibres originally developed by legendary watchmaker George Daniels which took the horological industry by storm half a century later. While OMEGA has distinguished itself in a number of different professional areas, the brand has always remained true to the core identity it established more than 160 years ago: innovative watchmaker.
BOND & OMEGA
James Bond has sported an OMEGA wristwatch on the silver screen since GoldenEye in 1995. OMEGA ambassador Daniel Craig was selected as the sixth actor to play James Bond and has starred as 007 in Casino Royale, Quantum of Solace and SKYFALL.
SPACE & OMEGA
OMEGA has actively participated in some of the most challenging, fascinating adventures in human history, including the conquest of space and all six lunar landings.The OMEGA Speedmaster is possibly the world’s most famous chronograph watch. Its place in history was guaranteed by the fact that it was approved by NASA for all of its piloted space flights and it has been a part of every mission since the end of the Mercury program, including all six lunar landings. It is still the official chronograph on every NASA flight.
SPORT & OMEGA
Sports timekeeping has been a part of the Omega story for more than a century. Omega has been responsible for the timekeeping of the world’s most prestigious sporting events, including 25 Olympic Games, and also for the development of the equipment which has ensured that the technology has kept pace with ever-better performances.
OMEGA recognizes that its good corporate citizenship is defined not only by its ethical business practices but also by its social and environmental conduct.
Through Their Eyes, a film produced by OMEGA and ORBIS International, which documents Daniel Craig’s visit to Mongolia with the ORBIS team of medical professionals. While there, Craig witnessed the life-changing eye operations performed aboard the Flying Eye Hospital on the runway of the airport at the Mongolian capital of Ulan Bator. There are heartening, compelling stories of families’ emotional relief when a child’s eyesight has been restored or when a Mongolian nurse expresses her gratitude to the team that has trained her and her colleagues to extend treatment in their communities.
Planet Ocean, a film directed by Yann Arthus-Bertrand in association with OMEGA, aims to demonstrate the beauty and dilemma facing our earth’s liquid surface.