The history of Damiani jewelry is that of an Italian family with a deep-rooted tradition and a passion for the art of jewelry making. Damiani have been designing and producing precious jewels for three generations.
In 1924 Enrico Grassi Damiani opens his first goldsmith’s laboratory in Valenza, in the heart of an area that has specialized in jewelry since 1800, the exact place where the offices of the Damiani group are now located.
Through his ability as an acknowledged master goldsmith in the 1930s, Enrico becomes the jeweler that leading families of the period turn to for the creation of unique jewels, true masterpieces of refined craftsmanship.
1953 Damiano, Enrico’s son, succeeds his father. He starts a process of design research, technical innovation, industrial strengthening and commercial expansion that has a profound effect on the evolution of the company.
The use of photographic catalogues displaying all the new elements of the collection from the end of the 1960s, and the launch of the first advertising campaigns, futuristic for the time, is of particular communicative importance.
1976 Gabriella Damiani, Damiano’s wife, wins the first of the 18 Diamonds International Awards with the bracelet Shark. Damiani is the only company in the world to win 18 Diamonds International Awards, an unequalled record.
Between the end of the 1980s and the start of the 1990s, Damiani is a pioneer in the design and creation of a new style of communication that combines the image of the jewelry to famous and prominent people (testimonials and ambassadors of the brand).
1996 Guido, Silvia and Giorgio Damiani, Damiano and Gabriella’s children, take over the reins of the company with the same passion for the goldsmith’s art handed down by their father, initiating the opening of the first single brand shops and the global expansion of the brand (boutique at Ginza in Tokyo in 1998). The launch in 2001 of the D.Side collection, co-designed with Brad Pitt, and the stock market flotation on the Borsa, Milan, in 2007, is of particular importance.
2014 Damiani celebrates the first 90 years of its history. Three generations with the same passion, the only international jewelry company still in the hands of the family of the founder.
To discover more : www.damiani.com