De Beers, The Jeweller of Light, creates timeless treasures that reveal and celebrate the wondrous brilliance of women and diamonds. As the definitive destination for diamond jewellery, the Maison has a quest for inner brilliance, bringing lightness, femininity and delicacy to its sublime diamond jewellery.
Drawing on diamond mastery since 1888, De Beers hand-select each diamond for its unique beauty to capture unmatched Fire, Life and Brilliant. Each De Beers creation is the culmination of wondrous artistry and the true beauty of the finest diamonds.
With De Beers Iris, a proprietary technology, found in each store, De Beers is able to demonstrate the brilliance of its diamonds and to provide clients with an objective way to see the beauty of their diamond through the eyes of an expert.
De Beers Diamond Jewellers is a certified member of the Responsible Jewellery Council and requires all suppliers to operate within the Kimberley Process Certification Scheme. This rigorous approach and supporting certification is the confident declaration that every single piece of De Beers Jewellery is ethically produced and 100% conflict free.
De Beers has developed a proprietary process of protection for the diamonds. All diamonds above 0.20 carat are microscopically branded with the De Beers Marque. Completely invisible to the naked eye, this etching ensures that each diamond will retain its identity as an official De Beers diamond. The De Beers Marque is coupled with a counterfeit-proof certification that documents every aspect of the purchase.
De Beers Diamond Jewellers was established in 2001 as an independently managed and operated company by LVMH Moët Hennessy Louis Vuitton, and De Beers SA. Today De Beers Diamond Jewellers has more than 40 stores around the world.
For further information: