“WTF U CANT EVEN SPELL JEWELRY- LOL!” Is a common comment for us from internet troll’s. In British and Australian English the spelling is Jewellery but in American English the spelling is Jewelry. So just like the Canadians who use both you will find both spellings used on our website’s. We can and often do abbreviate to JTR but changing our name to “bling bling” or something similar will not change the fact we are still talking about jewelry so we can never escape the two spellings of the word jewellery anyway.
And for any fellow Brits thinking back the truck up we English invented English and the Aussies got it right you Yanks need to spell check yourself! The estimated population of the USA out numbers the combined population of the UK and Australia by around 4-1, so before you start on correcting jewelry your going to need to muster full support of the commonwealth coalition of former British colonies (Population: 1.8 billion – 30% of world population).
Good luck! Keep Calm! Check your Spellings! & God save the Queen!